Hi,

Was at the veterinarian yesterday.

We have a sphinx cat. This is her:

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And a week or two ago she began acting strange.

Took her to the vet. Blood test said she had diabetes.

I didn't even know cats could get diabetes. But apparently that's a thing.

Doctor told my wife that she was going to have to get injections twice a day. (the cat, not my wife). And the next day I had an appointment at the vet so they could show me how to inject my cat with a needle.

Wasn't looking forward to that, but hey? What are you going to do?

I get to the doctor, needles laying on the table. He says:

"You have two options. Injections or oral drops"

So I asked him about these oral drops. Sounds a lot better than stabbing my cat twice a day.

"You just put those in her food. Once a day. Easy. BUT... those are insanely expensive. Like REALLY expensive. Makes no sense"

So I asked: "how expensive are we talking?"

I won't lie to you. I love the cat, she's great. I would prefer her alive. But in my heart of hearts, the real reason I asked was that I didn't see a reality where I was injecting her twice a day for the rest of her life.

So the vet looks it up. Turns to me. Tells me: "it's € 250 per vial!". Tone of voice was similar to someone telling you that you have three days to live.

So I ask him how long a vial lasts. He does some quick math. One vial would last about 5 months. Because Zwaan weighs almost nothing. She's a tiny creature.

He's used to gigantic diabetic cats weighing in at 5 times what Zwaan weighs.

So he just assumed it was ridiculously expensive.

(although I might have also paid €250/month just to not have to do any injection bullshit)

Basic idea of selling is to just offer what you have. The client is free to choose. But you have to offer it first.

Talk soon,

Arno

P.S. We rank businesses in the top 3 in Google. We charge €1500/month to get you there.

That's a decent chunk of money. But... a top 3 spot is usually worth at least € 60,000 / year. For a lot of businesses it's over €100,000 / year easily. So that makes it kind of a no-brainer from an investment perspective.

If that sounds good to you, reply to this email and let's see if we're a good match.