I'm writing this from an airplane. The WiFi signal is weaker and spottier than something you would get in a polar bear infested cave in Antarctica. If you receive this email it can be considered a verified miracle. On the level of Nixon having a phonecall with those astronauts after they landed on the moon. Using a landline.

Aaaaaaaaaaanyway - wanted to bring something up that most people miss.

I've been running Google Ads for clients for a long time. And a whole lot of things have changed. But one thing has remained the same:

"Simple beats complex"

As far as we know the straight line is the shortest route in between two points. The moment you start deviating is the moment you start introducing static. And static kills conversions.

In non-marketer speak - if you complicate things you just confuse people. And confused people do the WORST thing possible.

Nothing.

They don't buy. Because they're confused. And they're confused because... you confused them.

If you gave me 100 accounts to manage I'd probably end up simplifying at LEAST 95 of them.

Simplify the offer. Simplify the ad. Simplify the CTA. Simplify the landing page.

Less static, less noise, fewer potential obstacles for your prospect to trip over.

Keep it simple. Don't confuse anyone.

You'll beat 99% of your competition that way.

Talk soon,

Arno

P.S. If you'd like us to take a look at your marketing and see if there's static... feel free to get in touch with my team and I: https://profresults.com/book-a-call