Arno Wingen
Do You Make This Mistake In Marketing?
Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...
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Arno Wingen
8 aug.3 minuten om te lezen
Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...
723 weergaven
Arno Wingen
6 aug.3 minuten om te lezen
How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...
751 weergaven
Arno Wingen
4 aug.2 minuten om te lezen
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...
568 weergaven
Arno Wingen
2 aug.2 minuten om te lezen
Mass Marketing Doesn’t Work. Do This Instead:
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...
818 weergaven
Arno Wingen
1 aug.2 minuten om te lezen
Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...
999 weergaven
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