Hi, It's Arno. I check the Google presence of over 100 businesses every month. And a ton of them make the same mistake. You remember this children's book?
If not - I understand. I have three kids, so I know alllll about children's books. It's about a very hungry caterpillar. I won't spoil the ending, but I can tell you it's a happy ending. Unfortunately, in Google land the caterpillar doesn't end up happy. So Google allows you to put in a 'service area'. Basically telling them where you work. And tons of business owners decide to make that just as big as possible. I usually see service areas of 100, 200, 500 square kilometers. I've seen service areas that included multiple countries. A carpenter shop that had a service area of half the Earth. Problem is that the greater your designated work area... the harder it is to rank. Because you're less relevant to basically any searcher. So your impact is diluted by the amount of terrain you're trying to cover. One of the easiest ways to fix and increase rankings is just to start with a small area. You will find it much easier to rank there. And then, if you do the right things over time, you'll rise in rankings in the areas close to you. So, in short, don't be like the caterpillar. Talk soon, Arno P.S. If you'd like to work with us, here's more info on how to do that: https://profresults.com/ |
